Business coaching is never just about business

Posted by Sinead Millard
glasses on newspaper

In simple terms business coaching is used to take a business from where it is now to where the business owner wants it to be.

It involves building a business plan, getting clear on the goal and establishing the building blocks required to achieve that goal.

This however, is just a part of the process.

The bigger game or the entire game so to speak, is understanding what is required of the business owner to achieve their business goal.

Pre coaching days, I spent many years in corporate, helping brands and businesses succeed commercially. What I now realise is that I separated my “business goals” from my “personal goals”. Aside from general “personal development goals” that were squeezed into the bottom of my PDR, there was no true consideration for what was required of me to achieve the goal at hand.

Today, when working with business clients, I get to see what happens when we look at the business goal alongside the business owner and consider their capacity to deliver upon this.

Essentially, asking the question “what is in the way (personally and commercially) of building what it is you need to build?”

Through this approach we can impact the speed and passion in which the goal is met, while the business owner fully realises the impact it will have on their life too.

I have worked with clients who have set themselves some tough business goals and to reach these goals they needed some objectivity, but they also needed to build up their “mental muscles”.

Consistently demonstrating moments of courage, a willingness to sit with the discomfort that comes with higher levels of uncertainty, habitually stepping outside of their comfort zone knowing that this is where potential lives, honoring their power of choice when it comes to how they spend their time and money.

In the same way that top sportsmen and women will always seek out the top coaches in their field in order to excel, a Business Coach can help you excel in your business. But a business Coach (in my opinion) is not there to hold you accountable for your performance. Rather, to integrate your business goals with your personal goals in the most meaningful way possible.

Without this linkage the game loses its appeal.

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